PuckPuck.co is a specialized custom ice hockey apparel brand and OEM/ODM manufacturer focused on designing and producing professional hockey jerseys, team uniforms, and hockey-related apparel for clubs, leagues, brands, and hockey organizations worldwide.
Unlike consumer hockey brands such as equipment companies, PuckPuck operates mainly as a B2B custom hockey manufacturing partner.
Its core positioning:
“A professional custom hockey jersey manufacturer helping teams and brands create their own hockey identity.”
PuckPuck Company Profile
| Item | Information |
|---|---|
| Brand | PuckPuck |
| Website | PuckPuck.co |
| Business Model | B2B OEM / ODM hockey apparel |
| Industry | Ice hockey teamwear manufacturing |
| Founded | 2016 |
| Brand Owner | Tianjin Chisu Sports Goods Co., Ltd. |
| Factory | Xuchang Chisu Sports Goods Co., Ltd. |
| Main Market | USA, Canada, Europe |
| Main Customers | Hockey clubs, teams, brands |
What Does PuckPuck Make?
1. Custom Ice Hockey Jerseys (Core Product)
This is PuckPuck’s flagship product.
Main products:
- Sublimated hockey jerseys
- Embroidered hockey jerseys
- Tackle twill hockey jerseys
- Reversible hockey jerseys
- Practice jerseys
- Game jerseys
- Fan jerseys
2. Sublimation Hockey Jerseys
Sublimation is PuckPuck’s main production advantage.
Process:
Design → Printing → Fabric → Cutting → Sewing → Finished Jersey
Advantages:
- Unlimited colors
- Complex graphics
- Gradient designs
- Team logos
- Player names
- Numbers
- Sponsor branding
The design becomes part of the fabric instead of sitting on top.
Best customers:
- Youth hockey teams
- Amateur leagues
- University teams
- Tournament organizers
3. Traditional Pro-Style Hockey Jerseys
PuckPuck also offers traditional hockey decoration methods:
Tackle Twill
Used for:
- NHL-style jerseys
- Professional appearance
- Heavy-duty team uniforms
Features:
- Sewn letters
- Sewn numbers
- Layered fabric construction
Embroidery
Used for:
- Team logos
- Chest branding
- Premium merchandise
4. Complete Hockey Apparel Line
Beyond jerseys, PuckPuck supplies:
- Hockey socks
- Pant shells
- Team apparel
- Fan merchandise
- Hockey accessories
This allows teams to source a complete uniform package.
Who Does PuckPuck Serve?
1. Hockey Clubs
Example:
A local hockey club needs:
- 30 game jerseys
- 50 practice jerseys
- 40 hockey socks
PuckPuck can produce the complete set.
2. Youth Hockey Programs
A major opportunity because youth hockey requires:
- New players every season
- Multiple teams
- Repeated orders
3. Hockey Brands
PuckPuck can act as a private-label manufacturer:
Brand → Design → PuckPuck Factory → Market
4. Hockey Events & Tournaments
Products:
- Tournament jerseys
- Staff apparel
- Fan merchandise
PuckPuck Manufacturing Advantages
1. Factory Direct
PuckPuck connects directly with manufacturing capability:
Brand side:
- Tianjin Chisu Sports Goods Co., Ltd.
Production:
- Xuchang Chisu Sports Goods Co., Ltd.
Advantages:
- Better pricing
- Faster communication
- Custom development
- Production control
2. Low MOQ Capability
A key competitive advantage:
- Sample orders available
- Small clubs accepted
- Startup hockey brands supported
This is important because many traditional hockey suppliers require larger quantities.
3. Multiple Decoration Technologies
PuckPuck can provide:
| Method | Best For |
|---|---|
| Sublimation | Modern custom designs |
| Tackle Twill | NHL-style premium jerseys |
| Embroidery | Logos and branding |
| Screen Printing | Simple graphics |
| Heat Transfer | Small orders |
PuckPuck Market Position
PuckPuck is not competing directly with Bauer or CCM.
Its opportunity is:
Become the “Custom Hockey Jersey Specialist” for teams and emerging hockey brands.
Competitive Advantages
Strength 1: Hockey Specialization
Many sports factories produce:
- Football jerseys
- Basketball uniforms
- Cycling wear
PuckPuck focuses on:
- Ice hockey jerseys
- Hockey teamwear
- Hockey customization
This creates stronger expertise.
Strength 2: North American Market Fit
The biggest hockey markets are:
- Canada
- USA
- Northern Europe
PuckPuck’s product direction matches these markets.